Sanrio is known for its many cute mascots, such as Hello Kitty, with these characters recognizable around the world. Now, a new crossover is uniting Sanrio's stable with perhaps their only real ...

Kawaii: Going crazy for cute the Japanese way Kawaii, or a love of the adorable, is huge in Japan – and it’s big here too. Bless, says Will Coldwell Will Coldwell Friday 31 May 2013 15:26 BST ...

Sanrio’s Kuromi and My Melody turn 20 and 50 this year. What explains the cross-generational pull of cute characters in a hyper-fast world?