The estimated value of each customer can play an integral role when making business decisions, such as whether to invest more in customer acquisition or retention. That said, customer lifetime ...

Compiling a customer profile can help you understand your target market more accurately, and should be updated on a regular basis. By gathering information on your ideal customers, you can tailor ...

Originally published by Don Peppers on LinkedIn: What is Customer Lifetime Value? The easiest way to answer this question is to start with the fact that customers create two different kinds of ...

Let’s begin by discussing why looking at the customer lifetime value (CLV) is so important in the first place. CLV is extremely important for those organizations that are embracing the modern ...

Once an organization decides to become customer-focused, the next step is to transform into a customer-driven entity. You need to appraise existing relationships, determine the value of each and ...

Follow these steps to generate high-value content ideas for your customers’ needs and wants. Step 1: Become the customer. Download the template and walk through these steps:. Customer segment ...

By providing unprecedented value and predictability across both mobile and home, we are setting a new industry standard for long-term customer relationships, driving retention, and revenue growth ...

In this article, we’ll discuss what value stream mapping is and provide guidance for how to develop an effective value stream map. Value Stream Mapping: An Essential Part of the LSS Toolkit As ...