The estimated value of each customer can play an integral role when making business decisions, such as whether to invest more in customer acquisition or retention. That said, customer lifetime ...

Let’s begin by discussing why looking at the customer lifetime value (CLV) is so important in the first place. CLV is extremely important for those organizations that are embracing the modern ...

But understanding and acting on actual customer behaviors has fallen from 85% last year to 44% in 2024, according to The State of Customer Journey Success 2024-2025, a study by CX Network in ...

To stay focused, adapt the customer journey map and where SEO fits within your business model, whether B2B, B2C, or retail. Optimizing for search throughout the entire customer journey ...

In this article, we’ll discuss what value stream mapping is and provide guidance for how to develop an effective value stream map. Value Stream Mapping: An Essential Part of the LSS Toolkit As ...