One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

Qualtrics International Inc. is headlining its X4 Experience Management Summit conference in Salt Lake City today with a lineup of new capabilities that leverage machine learning to get a better ...

It’s a simple question, but there’s often a complex answer, especially for employees at FedEx, who handle an average of 16.5 million packages a day. Today, machine learning is making getting those ...

Machine learning (ML) — technology that learns from experience (data) to predict the behavior of each individual — is well known for improving the bottom line by running major operations more ...

Extracting keywords from legal definitions. Transcribing emergency calls in real time. Personalizing customers’ search results and recommendations. Machine learning is revolutionizing the future — and ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

83% of IT leaders say AI & ML transform customer engagement and 69% say it is transforming their business, according to Salesforce Research. AI and Machine Learning are on track to generate between $1 ...