The first step is developing a unified customer profile that aggregates behavioral, transactional and engagement data across ...

Embedding AI into commerce and customer relationship management platforms is transforming ... provides users access to data analytics without the complexities. Please register here for your ...

We gather data from the best available sources ... and the pros and cons of their various features. Customer relationship management software (CRM) provides tools for small businesses to handle ...

With generic chatbots underperforming in sectors like travel and telecoms, CIOs must decide if consolidating with one best-in-class provider outweighs the benefits of specialised, best-of-breed AI ...

This study reveals how firms can utilize AI to detect market shifts, personalize their outreach, and foster lasting customer relationships. Research: AI-capable relationship marketing: Shaping the ...

Companies are sitting on a wealth of valuable data that could be used ... for firms to offer a better customer experience by applying AI to knowledge management (KM). Knowledge management software ...

The Customer relationship management system (CRM): helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates marketing ...

Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...