While largely focused on the technical side of the Google Cloud offering, several developments speak to how brands and agencies can use AI to power marketing and customer experience applications.

Maneesh Gupta, a software engineer and Salesforce consultant with over 18 years of experience ... to customer actions. Maneesh Gupta outlines specific steps for using Marketing Cloud in behavioral ...

Let’s unpack the fundamentals of B2B customer experience and explore actionable strategies for improvement. If you want to see award winning case studies on CX and other areas, check out our latest ...

Konecta, a specialist in customer experience (CX) and digital services, has formed a three-year strategic partnership with Google Cloud. This alliance strengthens Konecta’s leadership in delivering ...

A Comprehensive Solution Salesforce Marketing Cloud provides a robust platform for executing smarter campaigns throughout the customer lifecycle. By utilizing Marketing Cloud, businesses can ...

Pricing and features make Salesforce Marketing Cloud a better ... features and excellent customer service. Negative reviews tend to discuss high costs, a difficult user experience and poor support ...

Malaysian property developer UEM Sunrise has been transforming its operations using Salesforce, leveraging cloud technology to boost sales conversions and enhance customer experience. Speaking to ...

Customer experience in the U.S. has declined for the third year in a row, according to research firm Forrester, which analyzed 98,363 consumers’ perceptions of 223 brands across 13 sectors for ...

The move also required the design and engineering software firm to shore up its IT capabilities to drive customer experience ... migrating to a cloud-based system. Today, while Autodesk ...

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor. Speaking at MPE 2024 in Berlin, Kilian Thalhammer, Global Head of ...