About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

conceive and support campaign development with marketing insights that are mapped across the entire customer experience, to support more dynamic and customer-centred experiences. The starting ...

“Customer ... of marketing intelligence comes from understanding customer data and using it to improve our website functionality,” Chopp said. “Our team has improved the customer experience ...

Customers are vital to any business, and customer relation management (CRM) systems can help you maximize every interaction. We help you choose the best CRM for your business among our top-tested ...