Customer complaints aren't typically pleasant to deal with, so you might wonder why you would want to hold onto print or electronic copies of them. Keeping complaint records provides a number of ...

Customer complaint data is a critical asset for every organization. Full of valuable information, it is far more than just a record of grievances. Customer narrative data offers actionable analytics — ...

If a customer complaint is handled effectively, the customer will be more likely to return to the business. Quality products. The product or service must meet the customers’ needs.