One of the best-known examples of customer advocacy is so effective that many people won’t even realise they have become an advocate. Each December, Spotify’s ‘Spotifty Wrapped’ campaign sees millions ...

Via authentic community engagement, he was also able to raise half a billion dollars online during his 21-month campaign for the presidency ... However, the purchase funnel is no longer a funnel.

Upon request, its customer service department will send customers ... an emotional bond with customers to drive loyalty and advocacy. “They’re one of the few brands that do what they say ...

Prime members: A highly engaged and satisfied community of travel subscribers The Company’s Net Promoter Score (NPS), an industry-standard metric for customer advocacy, has improved by 52% among ...