CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey.

Higher Logic, a leading provider of engagement software for associations and organizations, has named Nicole Saunders to lead ...

Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love through social media, and they are gaining more ...

Great CX doesn’t require perfection—it requires intention. A genuine commitment to listening, learning, and putting people ...

Consumers Energy's rate hike request would increase residential electric bills for its customers by 13.3%. The utility is prioritizing infrastructure over reliability, critics say.

It involves understanding the customer’s needs, preferences, and pain points at each stage to provide a seamless and satisfying experience that fosters loyalty and advocacy. Awareness ...