Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its ...

If marketing leaders want to make smarter investment decisions, they must rethink how they measure true performance.

In theory, the cost of customer acquisition should decline over time, assuming the network is strong enough to encourage both parties involved—buyers and sellers—to engage more with the network.

We like Palantir’s rollout of a ‘bootcamp’ based sales approach, which encourages rapid turnover of sales touchpoints at a lower customer acquisition cost, all while still providing a ...

However, profitability sees a further cut, as EBITDAM as a % of GOV fell to -1.9% from -1.3% in Q3, due to higher customer acquisition cost on account of accelerated store openings (294 in Q4 ...

Hims & Hers Health, Inc. (NYSE:HIMS) has emerged as a standout investment opportunity in the healthcare sector, showcasing remarkable growth and strategic potential. In this article, we will explore ...

If you're on the content bandwagon but don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: You might be spending thousands on blog posts ...

“We suspect FY26 will be an encore of FY25, wherein the focus is likely to be on improving take rates, reducing customer acquisition cost and improving incremental unit economics,” HDFC ...

Live Updates Live Coverage Updates appear automatically as they are published. More highlights from the call 5:53 pm ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...