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The ₹1 marketing gimmick might look like a great deal to consumers, but it reflects a deeper strategy around sampling, dead ...

What a brutal six months it’s been for DoubleVerify. The stock has dropped 26.4% and now trades at $14.55, rattling many ...

Just as Pygmalion sculpted his masterpiece from a block of stone, you might find yourself shaping your social media strategy ...

And as your campaigns saturate your target audience, the cost of customer acquisition rises. “It’s like fishing again and again in the same pond,” Rosenblum said. “To stick with the metaphor, you’ve ...

Online banking company Chime (NASDAQ: CHYM) finally went public after years of stagnation in the fintech IPO p ...

• Lower Customer Acquisition Cost (CAC): PLG strategies often result in lower CAC compared to traditional sales-led approaches. For instance, the average CAC in the SaaS industry is $702.

5. Customer acquisition cost. Customer acquisition cost (CAC) is one of the main B2B sales metrics that influence marketing strategies. CAC approximates how much you spend on acquiring a new customer.

Rapido’s entry into food delivery with sharply lower commission rates has sparked industry buzz, but analysts remained skeptical. Kotak Institutional Equities warned that customer acquisition, high ...

I will answer your first question on the rising customer acquisition cost, and Mr. Fan will answer your second question on the ADR delisting risk. Starting from Q4 last year, ...