Implementing assigned seating is a big pivot for Southwest as a brand, but a new ad campaign argues that it’s not worth losing one’s mind over in the grand scheme of things. Tongue-in-cheek ads show ...

Southwest Airlines’ assigned seating is coming soon. The carrier, known for its open seating policy, confirmed that it will introduce assigned and premium seating across its flights as early as ...

Details on changes to Southwest's checked bags policy 03:33. Southwest Airlines, once famous for its open seating policy, is rolling out a new fare options for travelers before its assigned ...

Travel No more open seating on Southwest Airlines: Here are the new fare options and when you’ll have to start paying. Southwest Airlines has announced new seating and fare options that ...