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Our study clearly shows that latté art does influence the amount a person is willing to pay for a milk-based coffee. We also found that the type of art appearing on the coffee was important.
That’s translated to higher prices for his customers. As of June 1, a 12-ounce bag of Superior Coffee Roasting coffee costs $13.99, up from $11.99.
The result of the painstaking 15-minute process is a 10,000 won ($8.71) cup of cold coffee that has won Lee thousands of fans at his cafe and online.
A boom in gear and convenience coffee has made it easy to skip those pricey cafe pour-overs and brew a great DIY cup away from home. Here, the must-have items for everyone from casual connoisseurs ...
Looking down and realizing there’s a little surprise in your cup…in the form of latte art! Whether it’s a flower, heart, or leaf made out of steamed milk on top of your coffee, it’s sure ...
As much fun as it can be to pop down the street to your local cafe, the ability to make a top-notch cup of coffee at home can be game-changing. There's no need to wait in line, spend an extra five ...