Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) score highest on trust when it comes to collecting and using customer data, ...

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Creators can deliver great results. But, Andrew Rowley of Jaywing explains it’s important to take a strategic, data-informed ...

It’s not just for consumer-facing brands. As the creator economy continues to grow, brand trips have become a staple marketing strategy for consumer-facing brands, and B2B firms are starting to do the ...

In relation to advertising, “gatekeeper media” delivers higher levels of trust compared to UGC sites and platforms.

TikTok is an essential tool for B2B marketers to connect with customers. Updated with details on TikTok's new AI tools for advertisers. The post B2B marketing on TikTok: What you need to know ...

This is the focus of LinkedIn’s latest B2B Marketing Benchmark report, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into th ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

B2B brands are betting big on the creator economy, which is projected to hit $500 billion by 2027, and influencer marketing is a primary driver of this growth. Pepper explains: “In the year ahead, ...

Influencer marketing and talent management are key drivers of M&A activity in the creator economy. Other parts of the creator industry have struggled to attract buyers or perform on public exchanges.

Well, firstly, that B2B marketing is overwhelmingly positive in tone – gone (it seems) are the days of the ‘fear sell’, which seemed to be a feature of the category in years gone by. Perhaps it is ...