Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) score highest on trust when it comes to collecting and using customer data, ...

In relation to advertising, “gatekeeper media” delivers higher levels of trust compared to UGC sites and platforms.

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Creators can deliver great results. But, Andrew Rowley of Jaywing explains it’s important to take a strategic, data-informed ...

Generator Agent: instantly creates microsite copy aligned to specific buyer goals and brand guidelines, enabling rapid ...

Folloze, creator of the B2B Buyer Experience Platform, has launched Folloze Generator Agents, a suite of artificial intelligence-powered creative tools that enable B2B marketers to create, personalize ...

It’s not just for consumer-facing brands. As the creator economy continues to grow, brand trips have become a staple marketing strategy for consumer-facing brands, and B2B firms are starting to do the ...

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Chitra Ebenezer, chief marketing officer ...

Traditional advertising is losing impact as audiences seek authenticity. Emily Steele, CEO of Hummingbirds, is transforming ...

And as platforms rely more on AI tools, one newsroom is pushing back. Law360, the legal news outlet, has mandated the use of an in-house AI “bias” detection tool for all editorial content, sparking ...