UCM's marketing team is celebrating after winning 24 awards, including seven golds, at this year's Educational Advertising ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative ... that drives them—are still best handled by ...

Bean Creative, one of Africa’s most culturally rooted agencies, has rebranded to Bean Creative IMC as it scales to become one ...

The trio’s recent Clio Gold Award-winning campaign for Adidas and Toronto Football Club has established Fresh Juice as a ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising ... development by ensuring ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various ... to effectively convey your brand's value proposition. Example: A creative advertising ...

Research from the Ehrenberg-Bass Institute highlights that the primary function of advertising is to build ... In an era of constrained budgets, creative strategy must be sharper, not safer.

Ministry of Arts, Culture, and the Creative Economy has secured over $300 million investment commitments as it seeks to ...