Alekhya Chakrabarty, Head, Marketing and Growth at Unstop, writes about why traditional leadership playbooks don’t work for ...

Tracking ad agency account reviews—the latest on brand creative, media and more From the consultants to the incumbents, everything you need to know By Ad Age Staff. Updated on July 8, 2025.

Fanfix offers a different model - direct fan subscriptions built into the platform - with Caylee's move signaling a broader shift in how actors can maintain creative and financial autonomy.

Influencer marketing is an unintended consequence of the social media revolution. Platforms like YouTube and TikTok allowed ordinary people to build followings—and, in a way, become celebrities.

The creator economy continues its growth in 2025, with major companies from Apple to TikTok competing for top talent in influencer marketing, content creation, and social media management.

ISRAEL21c's digital ambassadors prove that even at Israel's lowest ebb, creativity and inventiveness on social media can help people gain insight and understanding into the country.

Dive Brief: Heineken is pushing consumers to unplug from social media with a new global campaign, “Social off Socials,” per details shared with Marketing Dive. The campaign includes partnerships with ...

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Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

It may also leave new parents – who are particularly vulnerable to unethical marketing – open to exploitation. Protecting parents from commercialised social media groups requires a ...

The report suggests organic social media is cost effective and can support upper-funnel objectives. “Organic social is what brands can post across the digital sphere without putting any paid behind it ...