Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social media experts, marketers, and other industry leaders to share the ways they ...

Social media isn't only a way to connect with others -- or at least, feel like you're connecting with them -- it's also, ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

Organic social media has become a key feature in the marketing strategy for many brands ... global chief strategy officer and post creative strategist at VaynerMedia. “What has happened is that brands ...

spoke Tuesday evening to families at the Alexander Middle School library about the effects of social media on children, The presentation was called, "We're Not So Different After All."-- ...

Both brands and agencies use them. These tools include a variety of features that make it easier to manage social media marketing across multiple platforms. Some common features of social media ...

In response, many are turning to RedNote—a Chinese-owned, Mandarin-language social app rapidly gaining ... provides a timely function. Marketing media publication Ad Age named Duolingo the ...

13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...