or generating unseen pixels to expand aspect ratio in existing creative.” Business messaging is another key focus, as more and more social media conversation shifts to messaging apps. On this front, ...

The sales milestone comes after an active year of marketing that saw the brand bring back “Obey ... That is especially true amid a social-media-heavy period that encourages social pressure around ...

And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to consider, many look for help from ...

After years of horse-racing participants lamenting the lack of a national marketing program, the better solution might be found in new grassroots ventures. That conclusion evolved during a pair of ...

Social media affiliate programs join publishers and networks together and enable marketing affiliates to promote offers ... with some programs going above and beyond with highly creative banners and ...

Kantar, a global platform specialising in marketing data and analytics, has appointed Andy Gallagher (pictured) as its new head of creative and media business in Singapore. This marks Gallagher ...

Dentsu India appoints John Thangaraj as chief strategy officer- creative ... functional marketing communications strategist across consumer research, marketing, advertising and media.

Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums. That's according to a recent think piece from Red Website ...

About the data: This research was conducted by TNS on behalf of LinkedIn among more than 6,000 social media users (age 18+) across 12 countries, February to April 2012. The study was conducted in two ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources ...