Here, 20 members of Forbes Finance Council share their most creative strategies for marketing on social media that helped them attract and retain new clients. With these ideas, financial ...

Social media marketing is not what it was a short time ago. Vector illustration getty There’s one word you need to know about brands’ social media marketing right now: video.

Desperate for jobs, people try new social media tactics to stand out From cash rewards to “desperate” banners, job seekers are getting weirdly creative to land their next jobs.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

What Is AI in Social Media? AI has had a significant impact on social media by enabling AI tools to analyze customer behavior and tailor content based on those results to optimize marketing ...

Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools aren't the solution for every marketing scenario. Social media managers and ...

Best challenger brand marketing: Liquid Death Liquid Death is seemingly always promoting a new brand collaboration, outsized stunt or celebrity partnership, keeping the canned beverage brand in the ...

In the age of social media, building a brand has become more important than ever. We’re constantly bombarded with marketing strategies, analytics, and complex algorithms that promise to ...