Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

The self-driving taxis feature a “Robotaxi” logo written out in a graffiti style on the car’s front doors. The scrawled typeface is reminiscent of the branding for the video game Cyberpunk ...

When I first saw the Robotaxi wordmark, I assumed someone had already vandalized the car like a Waymo caught in a protest. The creative experts consulted by Fast Company are even more critical of ...