A design brief shouldn’t be glib and isn’t necessarily easy to write. Advertising art director John C Jay says that the design brief for Nike’s controversial campaign for the 1996 Olympics ...

There hasn’t been a creative brief in presidential politics quite like that handoff from Biden to Harris. Under incredibly short notice, the campaign designers faced a mighty task: build a brand ...

The design brief currently making the rounds of the Web, suggests that, if done right, the new Pepsi logo will likely lead to The Rapture that Evangelicals promise is coming.