A healthy product loved by customers, Naked Juice is owned by PepsiCo ... The P&G team was fully responsible for production and marketing, which helped it grow in popularity. However, P&G divested the ...

That’s exactly what happened with 437, the activewear brand that took a social media sensation and turned it into a ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

BigTime Creative Shop, in collaboration with production company ProdCo and visual effects powerhouse Juice, has unveiled “The Last Crescendo,” a commercial promoting the highly anticipated rematch ...

Research suggests that drinking prune juice may help treat constipation. It may soften stools and encourage more frequent bowel movements. Constipation can occur for many reasons, including low ...

Premier Nutrition Corp., formerly known as Joint Juice, failed on Tuesday to overturn an attorneys’ fees award in a suit alleging deceptive advertising practices related to its glucosamine supplement.

You’ll meet with clients to understand their brand’s message, pitch creative copy ideas, and work with marketing and other creative teams to brainstorm and refine content. The salary of ...

Publicis has landed another giant account: Santander’s global creative and media. The business was handled in the UK (which Santander is threatening to leave) by House337 and Carat. House has worked ...

Are you a print subscriber? Activate your account. 6 hours 44 min ago By Ad Age Staff - 7 hours 44 min ago By Tim Nudd - 7 hours 44 min ago By Tim Nudd - 1 day 21 hours ago By Amir Farhang - 1 day ...

Are you a print subscriber? Activate your account. 6 hours 44 min ago By Ad Age Staff - 7 hours 44 min ago By Tim Nudd - 7 hours 44 min ago By Tim Nudd - 1 day 21 hours ago By Amir Farhang - 1 day ...

Budget-friendly advertising strategies can help a new enterprise gain some early traction without straining what is likely an already stretched budget. If you’re an entrepreneur feeling the ...