According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...

Indianapolis-based B2B content platform, The Juice, announced today that it has acquired audience marketing platform AudiencePlus, merging its team and product offering with The Juice.

We weren't sure what to expect from our orange juice taste test. Many editors and staff members admitted they buy the same juice over and over without questioning it, so what would they make of having ...

Led by Michele Abo, General Manager of Kayco Beyond, the Wonder Juice brand exemplifies the division’s commitment to creating ...

The director behind 'Friday Night Lights' and 'American Primeval' talks about the creative process that takes him from ...

One side of the ad industry argues media, data and tech rule the business, while others say those disciplines are themselves ...

We got a couple of strong examples this week, with classic songs from the ’70s and ’80s boosting campaigns ranging from ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Babar Azam’s ‘lost phone’ tweet turns out to be a marketing stunt, leaving fans divided—some amused, others critical of his ...