A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

There’s nothing terribly revolutionary about the new MTV logo – described aptly by the network as a ‘refresh’ rather than a redesign. But what it does do differently is join the ever-growing ranks of ...

Our creative brief At BBC Three we're looking to celebrate what it is to be young and British today, and all our content must appeal to a young, diverse, UK-wide audience.