Search Engine Land » PPC » A testing primer for B2B paid social creative optimization Share Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to ...

This month’s leading creative from the B2B space includes the use of comics in B2B content marketing and a new campaign promoting women’s education across the world Comics in B2B? Holy smokes! I’m ...

Then, once the ceremony has happened, and the winners announced, I’ll be hosting a webinar with Shane Redding on December 5th, where we’ll reveal the campaign and creative trends that are driving the ...

To promote the new B2B tools, LinkedIn teamed up with Ryan Reynolds’ creative agency and production ... some of the common ad tropes seen in B2C advertisements,” like “featuring a celebrated ...

According to a recent LinkedIn survey, 90% of senior B2B marketing leaders in the region said they are increasingly prioritising “creative confidence” over performance marketing and lead generation.

Emap Ltd, the UK media group that owns Cannes Lions, sold Empire and FHM to become a full-fledged business-to-business (B2B) multi-media ... been producing its most creative work.

Creative B2B and Brand Experience & Activation categories. In Creative Data, Leo Burnett India swept all five shortlists for India while bagging two in Creative B2B and one in Brand Experience ...