Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market impact, a study finds.

GoDaddy received recognition for their Super Bowl ad that premiered this past Super Bowl. ADWEEK published a piece on the award ceremony. Most people I know do not think the domain industry is very ...

Internet domain registry GoDaddy won the Creative B2B Lions Grand Prix award Wednesday night in Cannes for a campaign that featured actor Walton Goggins (White Lotus) and that promoted an AI ...

Creative B2B Lions GoDaddy won the Grand Prix in Creative B2B for "Act Like You Know," a Super Bowl campaign starring Walton Goggins as a series of over-the-top business personas.

AI stole the spotlight, but Cannes made clear that human imagination still drives the machine. IAB vice-president of AI, Caroline Giegerich, shares why the creative industry doesn’t need to ...

With this campaign, JCDecaux and DAVID turned outdoor advertising into a tool for real and direct social help. "Meet Marina Prieto”, multi-awarded in 2024, proves once again its creative effectiveness ...

The Most Influential CMOs, copyrighted material can be used to train AI, Fox News keeps winning ratings, Meta brings ads to ...

Tailored strategies for diverse customer segments Personalizing B2B experiences means going beyond surface-level adjustments. Companies must now segment their supply chains strategically, creating ...

RACINE, Wis., June 23, 2025 /PRNewswire/ -- SC Johnson today announced that it has captured the Grand Prix in Creative Commerce, along with five Cannes Lions at the 2025 Cannes Lions International ...

The Delhi high court on Thursday restrained Patanjali Ayurved from running allegedly disparaging advertisements against consumer giant Dabur’s Chawanprash. Dabur moved the court seeking to ...