Today, it's all about the 'clean girl' aesthetic—one that exudes sophistication, simplicity and a sense of natural radiance. This style, which emphasises minimalism and timeless beauty ...

If the early 2020s could be defined by anything, style-wise, it’d probably be the clean girl aesthetic. You know what I’m talking about: all those dewy-skinned girls with the slicked back bun and tiny ...

It's no secret that the cosmetic sector and aesthetic clinics in India have undergone a dramatic transformation over the past decade. New technologies are constantly being developed and offered to ...

Gates says the key is to incorporate textures and fabrics that "add that subtle nod to the aesthetic without feeling costume-like or inappropriate for everyday/casual wear." Cargo pants lean ...

The Gothic vampire aesthetic never truly vanished—it was just waiting for its moment in the shadows. Now, it’s making a dramatic comeback, from Nosferatu-inspired fashion trends to dark ...

Fish selfies may be a red flag on dating apps, but the fisherman aesthetic is something worth swiping right on in 2025. According to Pinterest’s latest trend report and, of course, the style ...

One influencer is suing another, accusing her of copying her minimalist aesthetic on social media. It turns out there is a lot of gray area in shades of beige. By Sandra E. Garcia The oversize ...

Thanks to more mainstream influencers, a new, desirable, imitable aesthetic has emerged—and this time it wears a MAGA hat. All products featured on WIRED are independently selected by our editors.

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

If you’re drawn to the darkness but move through life with a relatively playful, airy approach, there’s a style that’s perfect for you: the whimsigoth aesthetic. A portmanteau of ...