e.l.f. Cosmetics and Tinder Launch Date Night Makeup Collection Just in Time for Cuffing Season (Exclusive) The brands collaborated on the “Put Your e.l.f. Out There” collection with a ...

Without a doubt, your wedding day makeup will be as luminous as Keyshia Coles'. But after a couple hours of stealing smooches, shedding a few tears (the toasts!) and working up a sweat on the ...

Mikayla Nogueira stars in a new campaign for e.l.f. Cosmetics as the brand restocks its viral e.l.f. x Mikayla Marriage Material Lip Duo.

Another stunning crimson shade that's loved by editors, the modern iteration of Rouge Dior 999 is the end result of the ...

The cosmetics segment has undergone significant transformations in the past 10 years, with an increasing number of individuals becoming aware of the potential skin hazards associated with makeup ...

Moms are letting daughters as young as age 5 wear makeup and they're branded as "Sephora Kids." But they insist that allowing their little ones to explore the world of cosmetics is teaching them ...

That old favourite lipstick, mascara, body lotion, and soap bar lying in the drawer, way past its expiry date is doing more ...

It Cosmetics launched its new Do It All Radiant Concealer that mixes skincare perks with a makeup necessity. Here’s where to find it Updated: Jul. 21, 2025, 12:58 p.m.