In an era obsessed with fleeting metrics, a quiet revolution is unfolding on the printed page. Industry leaders explore why ...

“The Nokia 7250 print ad from 2003 really stands out to me for its style. It’s a bold and visually-striking campaign built around the idea of vision,” says Laura.

Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh insights into what drives performance. Why we care.

Discover the ad copy tactics that work for Google Ads. Learn from a study that analyzed over a million ads and gain insights for higher profitability.

Alongside the ad copy, the dataset contains 840 million lines of instructions, ad texts, and target audiences. It also incorporates performance metrics such as click-through rates (CTRs).

Coke Zero Ad Contains Zero Product, Zero Copy - 04/07/2025. Ogilvy worked with the brand on a campaign built around acting class exercises such as sipping an imaginary beverage.