Video game ads became especially perplexing in the early 2000s, when ‘80s babies were old enough to have warm and fuzzy memories of Super Mario Bros. As a result, video game studios didn’t ...

Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. Video games and ads have come a ...

As we have discussed, one way they achieve this is through advertising. However, measuring the success of video game ads can be a challenge. This is the fifth article in our series on why video ...

IAB’s study polled 300 advertising decision-makers who currently buy video game ads and spend at least $5 million across their entire media mix. The results demonstrate that these advertisers consider ...

Discord’s mobile app will have video ads starting in June ... and “hide an in-app promotion for a specific Quest or game you’re not interested in,” Discord said. “Expanding our ...

By breaking the boundaries of video and B2B marketing, we proved that Spotify’s video ads are a game-changing must-buy for media agencies and brands everywhere. Ready to get your work recognized ...