Hello Kitty's company, Sanrio Co., which specializes in designing and making a wide range of products in the booming "cute" business, created her as a character 40 years ago.

THE 80s: KIDS STUFF NO MORE Hello Kitty began shaking off her purely childish image and attracting adults. Her outfits and background shifted from bold red, blue and yellow to hues of pink and blue.

There will be a special part of the exhibition dedicated to showing off Hello Kitty’s versatility as a muse for artists. Some 40 new works of art made including paintings, drawings, ceramics ...

But there’s nothing cool about Precious Moments. Hello Kitty has the potential to be so many other things.” This year, Kitty turns 40 — and her power as icon and brand shows no sign of abating.

The impact of this cat has lasted for over 40 years and I feel confident in claiming that Hello Kitty is as iconic a figure as Mickey Mouse — but maybe that's just personal preference. Whether ...

Written by Lisa Napoli Oct. 17, 2014 Arts Allegory of Love by Marc Dennis My, how the super-cute Japanese export known as Hello Kitty has grown since first adorning a coin purse 40 years ago. For one ...

Hello Kitty: A cool cat turns 35In Los Angeles, Hello Kitty’s birthday is being celebrated with a multi-week extravaganza. A birthday party today takes place at the site of a multidimensional ...

Hello Kitty began shaking off her purely childish image and attracting adults. Her outfits and background shifted from bold red, blue and yellow to hues of pink and blue.

Hello Kitty’s company, Sanrio Co., which specializes in designing and making a wide range of products in the booming “cute” business, created her as a character 40 years ago.

Hello Kitty's company, Sanrio Co., which specializes in designing and making a wide range of products in the booming "cute" business, created her as a character 40 years ago.

Hello Kitty’s company, Sanrio Co., which specializes in designing and making a wide range of products in the booming “cute” business, created her as a character 40 years ago.