PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Growing up in the Imperial Valley shaped Jay Roxxx in ways she never expected, even if the region isn’t known for fostering ...

Model and S'ableLabs founder, Sabrina Elba was spotted leaving the Khaite show on Feb. 8, wearing a black and tan skirt set and minimal makeup. Her ultra-short bob ended right by her jawline with the ...

Devante Turnbull breaks down the “SOS” star’s hair look—which accompanied blushy cheeks by makeup artist Ngozi Edeme—from the ...

While hairsprays can often make hair feel too heavy or stiff, Amos says Oribe's superfine spray holds hair in place but still ...

Feb. 4, 2025 — Graying hair is a hallmark of aging, often considered an inevitable part of growing older. However, recent research suggests that luteolin, an antioxidant found in vegetables ...

Whether it is the Onitsuka Denivita collection to Gaurav Gupta's revolutionary couture line, here are some of our latest obsessions.

I have fine hair, and it’s hard not to burn with envy when a friend tells me they only have to wash their hair “once a week or so.” As I have smaller, less porous strands of hair (which ...

“Given Emma Stone’s industry-moving hair moment on the Golden Globes red carpet, I predict pixie cuts will have a huge moment this year,” says Giannetos. Try a slightly overgrown elvish ...

Locking in that signature tousle and bounce is no easy feat, but thankfully, Jennifer Aniston's go-to hairstylist Chris ...

There’s a theory that everyone on Earth has a doppelganger — someone who looks so identical to them that even their loved ones would get confused. This phenomenon is even more fascinating when ...