Reflecting on a recent conversation with a former client, Samantha Elliott questions how the industry can better measure the ...

Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

Amid mounting tensions in the Middle East, particularly the Iran-Israel conflict, Wall Street strategists are advising US ...

Today at its Mailchimp FWD: London event Intuit unveiled a suite of tools and integrations to help marketers and small and mid-sized businesses better understand and leverage their customer data to ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Demand for scalable, data-led solutions has driven a 20% increase in performance-related deals and a 196% rise in median ...

Intuit is introducing a new set “of tools and integrations designed to help marketers and small- and mid-sized businesses ...