Maximizing Corporate Social Responsibility Impact: Aligning Strategies with Consumer Perceptions of Responsibility “Where are the opportunities for companies to pursue social good from a profitable ...

Corporate Social Responsibility (CSR) initiatives can enhance brand loyalty, improve employee satisfaction, and boost sales; ... a company can gain consumer love and, as a result, a larger market ...

Their study builds on existing research involving consumer social responsibility behaviors. The researchers conducted an online survey of 1,201 U.S. consumers in April 2015, targeted to be ...