Nelson, who reports to the CEO in her role, has been tasked with leading the transformation of the end-to-end consumer journey—including the operations, systems and processes that enable it.

Data is becoming a plentiful resource as we enter the era of hyper-connectivity; and with 45 billion connected devices due to be in use by 2023, volumes are only set to grow. While this gives ...

They may respond with “quick fixes” like mobile apps or other tweaks, but becoming truly consumer-centric requires a holistic view across the entire healthcare journey.

The customer journey that follows a digital pathway charts a new course that retailers must follow. New signals need to be captured both at the point of need and at the point of sale. These new ...

And it’s important to consider the destabilization of brick-and-mortar establishments wrought during 2020. More consumers traveled the digital journey last year than ever before, and that’s not likely ...

More consumers traveled the digital journey last year than ever before, and that’s not likely to change. eMarketer reported in October 2020 that ecommerce sales increased 30 percent and accelerated ...