If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast ...

In 2025, eighty-three percent of companies already use AI to review resumes. For candidates, that means a machine is almost always the first “reader” of their application. The good news is that those ...

Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer ...

Long, C. , Gao, W. and Zeng, G. (2025) Analysis of Factors Affecting Cryptocurrency. Open Journal of Business and Management, 13, 3697-3715. doi: 10.4236/ojbm.2025.135199 .

Brands that leverage real-time data and predictive analytics to create audience personas experience better outcomes.

University Business School has come out as a top quality institution in equipping students to take up positions in the corporate world with a remarkable placement rate in the current academic year.

AutoZone recognizes that customers don't want to pay more, but he points out that DIY prices remain far below dealership ...

Last summer, using realmo.com, I was evaluating a multifamily property in Denver that looked terrible on paper. The asking ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

Here’s how to create a concise explanation of your company's objectives that helps develop a roadmap to achieve them.

In today’s hyper-connected world, data is everywhere. Every click, scroll, like, share, and purchase tells a story. Marketers once relied heavily on instincts, focus groups, and post-campaign reports.