Dallas has been using its logo for around 50 years and wants a federal judge to put a stop to a local clothing company’s use of a similar branding.

Adobe has started using a new wordmark in its branding across the company’s most recent promotional videos for its generative AI apps, though it probably isn’t replacing the actual logo.

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI industry needs.

Nokia redesigned its logo for the first time in decades to distance itself from its public image as a phone company. The new logo, announced on Sunday, features five different shapes coming ...

Twitter's new 'X' logo may pose a legal risk to the company, as online records show that Meta trademarked an 'X' logo in 2019. Experts say it would be up to a judge to decide.

To create an updated logo, the company called in the help of high-class Japanese designer Kenya Hara, who took four years (!) to comprehend and convey the inner spirit of Xiaomi in the new logo.

Your company name does not have to have anything to do with what you do. It just needs to be memorable, easy to spell, search for and write. There have been many font and logo mistakes made.