Formerly known as SpinCo., Versant is a new company (owned by NBCU-parent Comcast) composed of a bunch of cable channels that ...

While one’s personal brand helps grab the attention of target audiences and gain access to new opportunities, it can also ...

Employer branding has always been a big deal. Companies have to put a lot of effort into their culture, mission, and what ...

In one of the most improbable wins in U.S. Open history, J.J. Spaun started the final round with five bogeys in the first six holes, stood four shots back with nine holes to play then came home in 32 ...

I. Introduction to Visual Branding and the role of YouTube The value of visual branding in today's world cannot be ...

The use of personal branding to attract customers, build trust and drive sales can be instrumental for many organizations.

Foxtel Group has made a number of redundancies at Kayo Sports, following the company’s recent $3.4 billion takeover by global ...

Coca-Cola is bringing back a discontinued flavor — complete with a retro look. Beginning in mid-July, Kroger outlets (and ...

Vera Bradley's rebranding failed, alienating loyal customers and causing a 25% YoY sales collapse. Click here to find out why ...

Gallaudet released a video collaboration with The Coca-Cola Company, recreating the soft drink brand’s iconic “Hilltop” commercial from ...

Global Atlantic, a provider of retirement security and investment solutions, and a wholly-owned subsidiary of KKR, has ...

As societies grow increasingly divided, and as consumer identities rapidly change, brands must evolve or risk irrelevance.