News

From Prometheus to Grok, Big Tech has an obsession with giving its products, features, and facilities niche names.
In a 19-page order, U.S. District Judge Yvonne Gonzales Rogers granted summary judgment to OpenAI, saying that a lesser known ...
Meghan Markle's As Ever brand has been accused of “using royal connections” to help boost sales during a discussion between a ...
The redesigned logo, a minimalist interlocked diamond, reflects the brand’s global shift towards a more modern, digitally ...
While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see only the tip of the iceberg.
Now, when tackling marketing and branding for your company, you have a better game plan. Use content. But first, define your target audience: their problems, desires, objections, and fears.
I’m a branding expert—and I think most startups spend way too much on branding Wait to invest in premium branding until you have your strategy locked down. In the meantime, here are 3 tips for ...
Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries ...
Personal branding is all the rage these days. Anyone with a smartphone can -- in theory, at least -- build a personal brand and become a YouTube star or Instagram famous. And a slew of self-help ...
Fifteen years ago, Facebook started as a single app. Today, it offers a suite of products connecting families, friends, businesses and communities alike—and it wants everyone to know it.
Ayesha Curry, the wife of NBA superstar Stephen Curry, is being sued by a celebrity branding company seeking more than $10 million for breach of contract. The lawsuit was filed Wednesday in Los Ang… ...