Across industries, consumers are making purchasing decisions based not just on price or convenience, but on brand perception, JOSEPHINE OGUNDEJI writes In ...

Formerly known as SpinCo., Versant is a new company (owned by NBCU-parent Comcast) composed of a bunch of cable channels that ...

While one’s personal brand helps grab the attention of target audiences and gain access to new opportunities, it can also ...

Vera Bradley's rebranding failed, alienating loyal customers and causing a 25% YoY sales collapse. Click here to find out why ...

Gallaudet released a video collaboration with The Coca-Cola Company, recreating the soft drink brand’s iconic “Hilltop” commercial from ...

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

The Coca-Cola Company toyed with the flavor’s branding over the years — and replaced it with Diet Coke Feisty Cherry in 2018 ...

DeSalvo Construction recently completed a 3,000-square-foot build-out of the second floor at Warren Fabricating’s ...

Global Atlantic, a provider of retirement security and investment solutions, and a wholly-owned subsidiary of KKR, has ...