4. Think Of The Emotion You Want To Convey. A company name and logo is many times the first impression a person gets about a company. Think about the emotion you want them to feel.

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

Command™ Brand announced its first official Director of Dorm Design, Bobby Berk, who will provide style inspiration for students and young adults to help transform their space to match their ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.

Kia finally ditches its chintzy logo with total rebrand It feels like we've heard about Kia ushering in a new brand logo for years, but on Wednesday, it finally happened. Kia revealed the new logo ...

Tubi refreshed its logo and added a new sonic brand ID as the Fox Corp.-owned streamer preps to expand into new international markets. Plus Icon Film Plus Icon TV ...

A system, intentionally crafted and consistently delivered—inclusive of a logo, but not simply a logo. CEO/Co-Founder at Focus Lab , a brand agency helping the world’s fastest-growing B2B ...

Walmart has updated its logo for the first time in 20 years — and the internet has some thoughts. The retailer describes the new look as "a comprehensive brand refresh that reflects its evolution." ...

The Air Force Space Command logo you see here – the one that looks like a badge, with the arrow, and the planet, and the stars, has been around and in official use for at least the past 13 years.

Microsoft is revitalizing the MSN brand with a fresh new logo as it replaces "Microsoft Start" branding in Edge. In a statement to Windows Central, Microsoft has confirmed that it's unifying its ...

Ever since we first got to meet Hester Sunshine on Bravo's Project Runway Season 17, it was clear to see that she had an innovative and artistic spirit. Throughout the season, the spunky designer ...