So says Columbia Sportswear in its first brand relaunch in a decade. In its new ad-the brand's first work from agency ...

The latest outdoor brand to jump in on the fun is Columbia, which has just launched its Whatever the Weather sale. Until April 20, you can take at least 20% off everything it sells.

In Columbia, the National Weather Service issued a heat advisory in effect from noon Friday until 9 p.m. Tuesday. Heat index values of more than 100 degrees were expected.