Green is that color,” explains Imogene Strauss, ... “I kept musing on this for a while and then in 2023 I made a mockup for the album cover—a green square with the word brat typed out over it.

And for many, having a “Brat” summer is all about being carefree and unapologetically yourself, potentially expressed through bright green and the Arial font. As the color went viral ...

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“Brat” green arrived out of the blue. First, it was plastered on a wall in Brooklyn to promote Charli XCX’s June 7 album release. Then, the color began to spread. On social media, as “Brat ...