Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

The jump to black-and-white branding is not Max's first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name "HBO Max ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

It looks like the St. Louis Blues nailed it by refreshing their logo and uniforms ahead of the 2025-26 season.

Google has updated the look of its well-known "G" logo, changing the design of the character for the first time in 10 years. The new logo was first noticed by 9to5Google, and while it has the same ...

Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding. J. Kim Murphy. Sun, March 30, 2025 at 10:45 PM UTC. 3 min read.