Two Business Insider reporters asked ChatGPT to be their virtual stylist. It made some helpful suggestions, but struggled as a personal shopper.

Color theory—which essentially explains how colors mix, match or contrast with each other and how humans perceive them—plays a big role when building a color palette for a home.

What is my color season? Seasonal color analysis is based on three factors: your skin tone, your hair color, and your eye color. So, how do you know if you're a winter, spring, summer, or autumn?

“Color analysis should always be performed in person and is based on scientific color theory and the 3 dimensions of color (hue, value, and chroma). Hue – undertone: can be warm, cool, or neutral.

Color and style consultant Julia Dobkine, aka agile_styling on TikTok, says everyone has a color palette based on their natural undertones, whether they're cool, warm or somewhere in between.

Seasonal color analysis, a fad from the 1980s seeking to identify a person’s most flattering color palette, is drawing views and exasperation on TikTok. Skip to content Skip to site index.