Every so often, something new emerges that reminds us of the world’s wonders and this time, it’s what scientists are calling a “newly discovered color” that has never been seen before and ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

The good news is that whether online, in print or in real life, consumers subconsciously absorb and categorize small details, many of which are related to color. One study found that up to 90% of ...

Upgrade your home with budget-friendly smart gadgets for lighting, security, and automation. Affordable tech for modern ...

The dark fur covered the dog's entire body. But slowly, the owner started to notice that the color was fading. The dog's fur looked like the ink had run low on the printer. Instead of being jet ...

This observable color shift due to ICT has applications in dye manufacturing and organic LEDs (OLEDs). Intermolecular charge transfer (CT), when electrons are exchanged between different molecules ...

Human perception of color is regulated by three types of cone cells in the eye. By artificially stimulating just one type with a laser, researchers and study participants experienced a new color ...

There is something truly special about every car Porsche makes, so there is generally little need for the carmaker to go out of its way to release more individualized versions of its production ...

Even better, the latter also brings forth a classic digital color reel to make sure we can see the 2026 Outback in more shades apart from the ones in the real world's first release.

The company has a new Color E-Paper EM32DX screen. The key feature is minimal power consumption with up to 200 days of usage. It has an ultra-thin and lightweight 32-inch body with a 2560 x 1440 ...

Toyota has been doing this for a little over a decade at this point, introducing a unique color for its off-roading vehicles each year. “We had a few years of warm natural hues inspired by ...