Not only masters of camouflage, squids may also be experts in solar power. A fascinating study has uncovered that the pigments responsible for their remarkable color shifts could play a role in ...

For comparison, Color Vibe, a company out of Utah, posts what’s in its powders right on the packaging. It also has a full page about safety on its website, including what not to do during an ...

Color-changing animals, explained Animals from chameleons to cuttlefish can manipulate their colors to hide from predators, intimidate rivals, or woo mates.

When the scientists took a closer look under advanced microscopes, they found for every color changing cell in the hogfish, there was a corresponding photoreceptor observing light. While that was ...

BMW showed off its new color-changing paint technology at CES. At the touch of a button, the car can shift from black and white. The company says it’s the same technology found in e-readers.