But Dawn Eyes Cosmetics' loose pigments aren't like color-changing highlighters that transform into different hues depending on how the light hits them. This eye shadow is on a different plane.

The BMW iX Flow featuring E Ink research and design project unveiled at the 2022 Consumer Electronics Show enables a color-changing exterior.

That's a feature BMW is investigating with the help of E Ink technology, and the German automaker brought a color-changing prototype car to CES 2022 this week.

A BMW iX Flow with color-shifting material is displayed during CES 2022 at the Las Vegas Convention Center in Las Vegas, Nevada, U.S. January 6, 2022.

When the scientists took a closer look under advanced microscopes, they found for every color changing cell in the hogfish, there was a corresponding photoreceptor observing light. While that was ...

BMW showed off its new color-changing technology on the iX Flow with E Ink, which made its debut at CES 2022 in Las Vegas this week.

At the moment, this color-changing vehicle can only display shades of grey. However, it's possible that more colors will be possible in the future. BMW said that this technology has many uses.