It is the never-ending battle between sports apparel brands. Nike, adidas, and Under Armour remain locked in an arms race for ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

Did you catch all the movie references in the videos IU put out teasing a bison mascot? Inside how "Operation Bigfoot" came ...

Nike Accused of Failing Caitlin Clark by Former Employee originally appeared on Athlon Sports. When it comes to popularity in ...

A Colorado-based athletic apparel company is suing various state officials over the right to “speak truthfully about the ...

Companies tap into a fast-growing niche with apparel and merchandise for fans and players ranging from basketballs featuring the artwork of Jean-Michel Basquiat to sneakers engineered for women’s feet ...

JAMESTOWN —- The track surrounding the football field at Charlotte and Gordon Hansen Stadium was packed with athletes ...

Jon Gruden got a nice surprise recently from Kansas head coach Lance Leipold and the KU football program that had the former NFL head coach overjoyed.

First published in 1964, SI Swim was instrumental in making the bikini a legitimate piece of apparel ... and analysis on the NFL, college sports, and the NBA. Prior to joining SI, Bri hosted ...

In Detroit, advocates of increasing play among Black young people have partnered with some of the city’s largest businesses ...

San Francisco 49ers star tight end George Kittle is already turning heads this offseason, securing a four-year deal worth $76.4 million.