It is the never-ending battle between sports apparel brands. Nike, adidas, and Under Armour remain locked in an arms race for ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

Did you catch all the movie references in the videos IU put out teasing a bison mascot? Inside how "Operation Bigfoot" came ...

If you haven't heard of them, Ashworth Golf is a golf apparel brand you should get to know. Stylish and functional clothing ...

Nike Accused of Failing Caitlin Clark by Former Employee originally appeared on Athlon Sports. When it comes to popularity in ...

A Colorado-based athletic apparel company is suing various state officials over the right to “speak truthfully about the ...

Companies tap into a fast-growing niche with apparel and merchandise for fans and players ranging from basketballs featuring the artwork of Jean-Michel Basquiat to sneakers engineered for women’s feet ...

LA Sparks star Kelsey Plum thanked Sabrina Ionescu for giving her signature shoes to her rookie teammate Sarah Ashlee Barker.

Fanatics Sportsbook has successfully expanded from a leading sports apparel retailer into a growing ... Individuals affiliated with a professional or college sports team are prohibited from ...

Bri Ellis and Jordy Bahl picked up top NCAA softball awards this week, as the 2025 Women's College World Series gets going.

Basketball icon Candace Parker is getting her WNBA props this summer, with both the Chicago Sky and LA Sparks set to retire ...

The mistake went unchecked during the broadcast, spreading rapidly across social media and sports news aggregators. TNT’s Public Apology to Bates and His Family Less than 24 hours later ...